After a decade of owning and growing several businesses in product innovation, marketing, service, and e-commerce, Matt Wilcox, Matt McJunkins, and Josh Turner decided to start a company they felt very passionate about, Varsity Coolers.  Through other ventures they met Brock Hutchinson, owner of Big Frig Coolers, and the Varsity Coolers/Big Frig partnership was born. 

Big Frig manufactures an incredible line of products that includes growlers, insulated coolers, and tumblers.  Varsity Coolers was created to take those awesome products and customize them for school teams, traveling ball teams, businesses, etc.  A need for logo printed coolers was recognized and an opportunity was born.  We believe that every high school team and summer league team in the country can benefit from having our coolers with their logos on them and every town in America has a business who would gladly sponsor that for those teams.  A great affordable advertising tool that gives customers the best exposure they can get for the price.  Moms, dads, aunts, and uncles can purchase their own items representing their own special player. 


Our founders have a passion for youth sports programs and raising money to grow those programs and provide great opportunities for kids.  One of the key parts of Varsity Coolers, and a key reason of why the company started, is fund raising for sports programs.  Varsity Coolers partners with the programs for players and coaches to sell products with a large portion of the profits going back to the program